What is the 4B Movement?

Can't quite believe it's been one week since the US election, I've just about recovered :) :) 

A wee win... immediately after it looked like a Trump victory, videos and mentions of a movement called '4B' surged on TikTok, X, and other social platforms. I couldn't quite escape it 📈

Jumped on the trend and did a video explainer, mirroring the format the trend was taking off in 😇

Read more here: https://news.sky.com/story/what-is-the-4b-movement-13250004

UPDATE! (1 year on - November 2025)

On Instagram, this video outperformed all election posts: +113% comments, +193% saves, +243% shares - the most shared video of the day.

Highlights the importance of spotting cultural moments, simplifying them, and deliver high-engagement social video.